The oldest family offices in Europe — managing wealth that has survived the Napoleonic Wars, two World Wars, the Great Depression and the collapse of multiple monetary systems — share a common characteristic: significant allocations to tangible, physical assets.

What Survives

A study by the McKinsey Global Institute, drawing on research by economists Moritz Schularick and Alan Taylor, examined asset class performance across major financial crises of the 20th century. The consistent finding: tangible assets — land, property and precious metals — preserved purchasing power across crises in ways that financial assets did not. German families who held Weimar Republic bonds saw their wealth obliterated by hyperinflation in 1923. Those who held land and gold saw it transfer intact to the next generation.

The Asset Classes

Land is the most ancient store of value — its supply is genuinely fixed. It produces income through agriculture or development. It has served as the primary form of wealth for most of human history.

Gold serves the specific function of a monetary reserve that maintains purchasing power outside any single nation's monetary system. World Gold Council research shows that a portfolio with 5–10% allocation to gold has historically demonstrated reduced volatility and improved risk-adjusted returns — not because gold always goes up, but because it goes up when other assets go down.

Purchasing Power Preservation — Selected Assets vs Fiat (100-year index, illustrative)
1924 1949 1974 1999 2024 Gold Land Cash Silver
Illustrative index. Over a century, tangible assets — gold, silver, productive land — have broadly preserved or increased purchasing power relative to fiat currency. Cash held in savings accounts has lost the overwhelming majority of its real value through inflation. The compounding effect over generational timescales is decisive.

Silver plays a complementary role — smaller market, higher volatility, greater upside in precious metals bull markets, and additional industrial demand that provides a fundamental floor independent of monetary sentiment.

The Fiat Risk

The pound sterling has lost approximately 98% of its purchasing power since leaving the gold standard in 1931. The US dollar has lost approximately 97% since the Federal Reserve was established in 1913. The Bank of England targets 2% annual inflation — at that rate, £1 halves in purchasing power in approximately 35 years. At the actual average UK inflation rate since 1971 of approximately 5.5%, it halves in approximately 13 years.

Anyone holding their wealth primarily in cash or nominal bonds is running a slow-motion wealth destruction strategy, whether they recognise it or not. Tangible assets generate real returns by maintaining purchasing power when the currency loses value. That is a different proposition — suited to a different part of the portfolio — but a necessary part for any investor who thinks seriously about the long term.

Sources & Further Reading

  • World Gold Council — Gold as a Strategic Asset (2023)
  • McKinsey Global Institute — The Rise and Fall of Market Value (2021)
  • Moritz Schularick & Alan Taylor — Credit Booms Gone Bust (American Economic Review, 2012)
  • Roy Jastram — The Golden Constant (1977, updated 2009)
  • Bank of England — Inflation Calculator and Historical Data
  • Savills — UK Land & Property Market Research